Change Your Questions, Change Your Story with Cal Fussman and John Livesay
Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of […]
asking the right questions, branding, marketing, Mikhail Gorbachev, sales funnel, storytelling