Brand Renaissance: Reimagining Converse with Geoff Cottrill
If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is […]
brand development, brand renaissance, branding, coca cola summit, marketers, reviving converse