The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel
Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also […]
branding, Chanel, leadership philosophy, marketing, retail, working mother