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CMO 9 | Strong Culture
  As leaders, we must create strong cultures and that is never a simple proposition. Understanding the dynamics of optimal performance require navigating the complications of the human experience. Our missions can be inspirational, yet they can also include a dark side. Our ability to navigate change and chaos and commitments is a skill that, as leaders, we must learn to master. Are we telling ourselves and others the truth and are we creating cultures
CMO 8 | Culture Of Connection
  Heather Neary is an inspirational leader who creates a true sense of community within her team. After moving from CMO to CEO, she continues to bring her love of the brand into everything she does. Her connections to others, her willingness to maintain a beginner’s mind, and her genuine dedication to her own growth as a leader allows her to model authentic leadership. Heather’s true connection and curiosity for others makes her an inspirational
The initial idea for the CMO Summit was proposed back in 2011 by Brad Taylor who was leading the customer marketing organization at the time. As we talked about the idea we wondered if our customers would want to take the time to form a community of peers. We knew how pressed for time everyone was and how many conferenced and events already existed. Would organizations that often competing for guests come together in the
  For most of us, we live our lives through calendars, planned structures and meetings that we sometimes get burned out or reach a plateau. For Davin Youngs, CEO and Facilitator at VOXUS, tapping into a force that is both creative and unpredictable can steer you back into motivation, improvisation, and growth, and that is our human voice. The VOXUS team brings years of experience coaching and working with the human voice through singing. They
TEL 01 | Leadership Through Community
Leadership has become a well-worn word, something that people talk about all the time. We tell ourselves that there is one person out there who’s the genius and who’s going to fix everything. Occasionally, we think it’s ourselves and we’re always wrong. The reality is we work in groups. There are always new insights to be had, but one of the things that we’re seeking to weave throughout is this whole idea of leadership through
CMO 07 | New Normal
  On June 12, 2014, Elon Musk decided to take all this patents for the Tesla and opened them up to the world. On January 24th, 2017, Amazon did something quite unexpected by being nominated for best picture. On February 24th, 2011, Airbnb got their first one-millionth visitor or guest, and almost twelve months later, they had their ten-millionth. What drives this type of growth and is this something that we have to expect going
CMO 05 | The Great Rewrite
  The concept of innovation as we knew it is effectively and functionally dead. It’s meaningless. It doesn’t really mean anything anymore and it’s lost its meaning mostly because we beat the crap out of it for about twenty years, telling everybody to do it. Then we realized, as we started looking through the numbers, that the truth was everyone was getting hung up on two parts of the innovation story. One of that was
CMO 06 | Strength Through Stillness
  So much information is flooding in on us every second that it’s getting harder and harder to tell information from misinformation, hearsay from fact, fake news from true. The result of that is that the world is coming to us as a never ending series of shocks. Nobody predicted last year that Britain or England was going to vote to leave the European Union. None one imagined that Bob Dylan was going to be
CMO 04 | Purpose Revolution
  One of the greatest challenges of this age of disruption that we’re in is it’s about speed and technology. However, there’s an old school thing that people are longing for. More than anything else, we’re longing for humanity. If your company can give your team members and your customers that thing that’s missing, you can have a competitive advantage that will be hard to duplicate. You may even find your own humanity in the
CMO 03 | Futurist Panel
  We’re all about uncertainty. This place is one big great what if. Every day, people are placing bets on people who are trying to create a revolution, but we really don’t know how things are going to play out. We need to understand what technologies and fads are going to make an impact and how businesses use the technologies that are under development. So often, the things that we try fail and we have