Blog

CMO 21 | User Experience
  Technology has definitely changed the game for marketers to reach and connect people. It is not enough anymore to wait for them to come to you. Now, you have to put in the effort to actually get to them and have them respond. One of the great things that technology has helped businesses overcome that is using AI, which holds the power to create dynamic user experiences. Dameon Pope, partner at IBM iX, finds
CMO 20 | Light Meets Magic
  Stories are beautiful in the way it allows a person to dive deep into another world that tends to bring out certain pieces in us that we don’t know about. Yet the process of telling and writing stories is not often as easy as it is to see its beauty. Two great writers speak about their writing process, taking in the struggles they meet and finding creativity in them along the way: Anthony Doerr
CMO 19 | Beauty From The Ashes
  Life has its own way of showing us the brighter side of darkness. When we are in despair, what comes after is this sudden glimmer of hope that seems to contrast and show us how immense the grace from the other side. Bringing us deeper into that connection is singer-songwriter, Alex Woodard. Alex shares how she found beauty from the ashes through her For The Sender project. With her passion for singing and songwriting,
18CMOsquare
  We have heard numerous times the importance of innovation to businesses from a philosophical point of view. Taking it back down to a business perspective and putting it to application is Chris Hellmann, Global VP and GM at the Coca-Cola Freestyle Division. Chris shares the innovation dilemma that businesses have to contend with nowadays, and tackles whether it is practical evolution or true disruption. He uncovers the truth about the shelf life of innovation
CMO 17 | Innovation Ecosystem
  VP of Business Development from Mayfield Venture Capital, Gamiel Gran, talks to the chair of the Berkeley Haas Professional Faculty, Gregory LaBlanc about exploring the innovation ecosystem in the corporate world. With the fast-changing times, it is a must for businesses to learn how to cope with it; otherwise, they may find themselves stricken out from the game. Corporate innovation must sit at the center of it; and Gamiel and Gregory show some of
CMO 16 | Consumer Needs
  The face of consumption has greatly changed for the past couple of years. Now, with the help of rapid technological advancements, people have flocked to the conveniences offered by the digital world. For businesses, this translates to being able to adapt to the changing needs of the people. Focusing on the huge shift happening in restaurant retail is Marty Hahnfeld from Olo. He provides front-row information about how consumer needs have changed in an
CMO 15 | Creative Living
  At certain points in our life, we may find ourselves feeling stuck. Thinking we could not afford any more time than what we currently have to tackle what is in front, we have come to a resolution to just settle and go on with it, convincing ourselves that it is what we want. But what are you willing to give up to have the life you keep pretending you want? This thought-provoking question is
CMO 14 | Brand Belonging
  Moving from Apple to IBM, Nancy Kramer shares about brand belonging and her journey towards becoming a Chief Evangelist at IBM iX. Starting from her origin story, she lays down her upbringing and history that led her to where she is now. She speaks about the individual’s grit and having that ability to take over, learning from one’s mistakes as well as others. She also shares about her days with Apple under Steve Jobs,
CMO 13 | Once is Never
  Failure has almost always never felt good, nor does it feel a path to success. When we find ourselves exactly in that moment, we immediately believe for it to be terrible. In this funny, poignant, and comforting talk by Pulitzer Prize Winner, Anthony Doerr, he speaks of the different perceptions and experiences of failure and successes that rings familiar to each of us—from great novelists and writers, to his own personal story. He brings
CMO 12 | Innovation Mindset
  The world does not remain the same and so do we. That is why businesses must learn how to keep moving along side it or they will get left behind and vanish. To do that, they must have what President of Venturing & Emerging Brands, Scott Uzzell calls the innovation mindset. He guides as you explore the world of innovation—from what is the current state and figuring out how to fit in it. He
CMO 11 | Expression Economy
  Speaker, author, and founder and CEO of Church+State, Ron Tite gives advice on how to thrive in the expression economy. People now have become smarter with their choices. This says a lot about how businesses and/or organizations move in order to survive. It does not anymore suffice to just provide because today, people crave stories and connection. So Ron helps out as he talks about organizational alignment, getting the organizations and individuals to think,
CMO 10 | Competitive Advantage
  Often times, companies fail because they claim to never see future coming. This idea is highly in contrast to what keynote speaker, thought leader, and consultant Peter Sheahan believes. He says that the changes coming are not as unforeseeable as what many think. That is why he greatly values the role of leaders and how their leadership response influences the entire company. Talking about turning change into competitive advantage, he speaks of the journey