Blog

CMO Panel | Age Of Digital Storytelling
  With people migrating to the online world, digital storytelling has become the forefront of connectivity. For businesses, digital storytelling has transformed into a tool that delivers their products and services to the modern consumer from the desk to their pockets. Bringing in two panelists to the show, we listen to Michelle Peluso, SVP and COO at IBM, and Sir Dennis Maloney, Chief Digital Officer at Domino’s Pizza, talk about what goes behind execution when
CMO Jeremy | The Impact Of Hamilton
  From the camps of the Continental Army in the early days of the republic, to the rickety fishing wharf where the country’s most committed radicals helped to invent modern American drama, to the 21st-century juggernaut of Hamilton, American theater has exerted a powerful impact on American life. As a cultural historian, Jeremy McCarter has studied the role of theater in winning the Revolutionary War and in resolving the contradictions of American life. As a
CMO Kelly-Anne | The Science Of Improvisation
  As leaders we desire knowledge and control because it signals safety and certainty. What if the ability to “hold on loosely” with clear vision and values could create new solutions we never even imagined? What if our ability to be completely present to each other and our current circumstances could allow creative interactions that yielded far more powerful results? To be human is to improvise, yet this skill involves authentic response guided by practice
CMO Gwen | Marketing Advancements
  The world is getting better at an extraordinary rate. Investment in data is skyrocketing, and advertising has mutated. All these are brought about by perseverance for convenience and technology. In this episode, Gwen Brannon, Director at The Coca-Cola Company, shares her take on branding and the power of stories. Of course, with marketing comes advancements, that then welcomes changes that strongly impact consumers. Gwen talks about the predictions of Futurist, Ray Kurzweil, coming true
CMO Cal-John | Questions And Storytelling
  Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of