Blog

CMO 16 | Consumer Needs
  The face of consumption has greatly changed for the past couple of years. Now, with the help of rapid technological advancements, people have flocked to the conveniences offered by the digital world. For businesses, this translates to being able to adapt to the changing needs of the people. Focusing on the huge shift happening in restaurant retail is Marty Hahnfeld from Olo. He provides front-row information about how consumer needs have changed in an
CMO 15 | Creative Living
  At certain points in our life, we may find ourselves feeling stuck. Thinking we could not afford any more time than what we currently have to tackle what is in front, we have come to a resolution to just settle and go on with it, convincing ourselves that it is what we want. But what are you willing to give up to have the life you keep pretending you want? This thought-provoking question is
CMO 14 | Brand Belonging
  Moving from Apple to IBM, Nancy Kramer shares about brand belonging and her journey towards becoming a Chief Evangelist at IBM iX. Starting from her origin story, she lays down her upbringing and history that led her to where she is now. She speaks about the individual’s grit and having that ability to take over, learning from one’s mistakes as well as others. She also shares about her days with Apple under Steve Jobs,
CMO 13 | Once is Never
  Failure has almost always never felt good, nor does it feel a path to success. When we find ourselves exactly in that moment, we immediately believe for it to be terrible. In this funny, poignant, and comforting talk by Pulitzer Prize Winner, Anthony Doerr, he speaks of the different perceptions and experiences of failure and successes that rings familiar to each of us—from great novelists and writers, to his own personal story. He brings
CMO 12 | Innovation Mindset
  The world does not remain the same and so do we. That is why businesses must learn how to keep moving along side it or they will get left behind and vanish. To do that, they must have what President of Venturing & Emerging Brands, Scott Uzzell calls the innovation mindset. He guides as you explore the world of innovation—from what is the current state and figuring out how to fit in it. He