branding

Change Your Questions, Change Your Story with Cal Fussman and John Livesay

13 Nov , 2019 podcasts

Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of […]

asking the right questions, branding, marketing, Mikhail Gorbachev, sales funnel, storytelling

The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel

12 Nov , 2019 podcasts

Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also […]

branding, Chanel, leadership philosophy, marketing, retail, working mother

Brand Renaissance: Reimagining Converse with Geoff Cottrill

8 Nov , 2019 podcasts

If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is […]

brand development, brand renaissance, branding, coca cola summit, marketers, reviving converse

Creating A Culture Of Connection with Heather Neary, CEO of Auntie Anne’s

15 Aug , 2018 podcasts

Heather Neary is an inspirational leader who creates a true sense of community within her team. After moving from CMO to CEO, she continues to bring her love of the brand into everything she does. Her connections to others, her willingness to maintain a beginner’s mind, and her genuine dedication to her own growth as a leader allows her to model authentic leadership. Heather’s true connection and curiosity for others makes her an inspirational […]

Auntie Anne's, beginner's mind, brand marketing, branding, CMO Summit, community, culture, culture of connection, Heather Neary, high EQ leadership, leadership, marketing