marketing

Change Your Questions, Change Your Story with Cal Fussman and John Livesay

13 Nov , 2019 podcasts

Questions and storytelling go hand in hand. In this episode, New York Times best-selling author, Cal Fussman, and top sales keynote speaker, John Livesay, explain to us the importance of queries when telling stories in relation to your brand. Cal shares to us how he stumbled upon the value of asking the right questions from his interview with Mikhail Gorbachev. Going further, John shares the four elements of a great story, giving examples of […]

asking the right questions, branding, marketing, Mikhail Gorbachev, sales funnel, storytelling

The Alchemy of Great Brand with Maureen Chiquet, former Global CEO of Chanel

12 Nov , 2019 podcasts

Drawing on her broad experience from mass to class, including inside three of the globe’s most iconic brands, Maureen Chiquet details the vital ingredients for creating and sustaining brand excellence. To her, all great brands seem to possess a unique alchemy. They embody a certain amount of paradox by accomplishing things that seem, or once seemed, impossible. They embody a sense of deeper purpose, connecting with people beyond products alone. And they are also […]

branding, Chanel, leadership philosophy, marketing, retail, working mother

Using AI To Create Dynamic User Experiences with IBM’s Dameon Pope

7 Dec , 2018 podcasts

Technology has definitely changed the game for marketers to reach and connect people. It is not enough anymore to wait for them to come to you. Now, you have to put in the effort to actually get to them and have them respond. One of the great things that technology has helped businesses overcome that is using AI, which holds the power to create dynamic user experiences. Dameon Pope, partner at IBM iX, finds […]

AI, Customer, Design Thinking, marketing, Technology, User Experience

Creating A Culture Of Connection with Heather Neary, CEO of Auntie Anne’s

15 Aug , 2018 podcasts

Heather Neary is an inspirational leader who creates a true sense of community within her team. After moving from CMO to CEO, she continues to bring her love of the brand into everything she does. Her connections to others, her willingness to maintain a beginner’s mind, and her genuine dedication to her own growth as a leader allows her to model authentic leadership. Heather’s true connection and curiosity for others makes her an inspirational […]

Auntie Anne's, beginner's mind, brand marketing, branding, CMO Summit, community, culture, culture of connection, Heather Neary, high EQ leadership, leadership, marketing