If you start your day with the understanding that people really don’t care about your brand, that you’ve got to care about them first before they’re going to care about you, you’re going to have a very different mindset and you’re going to do very different things. One of the things that we all need to do is super basic — step back and reset, and think that our job as a marketers is
If two powerful abilities would rule the future, it will be innovation and intuition. Duncan Wardle, Disney’s former Head of Innovation and Creativity, takes us into the world of innovative thinking and how to return to the expansive lens of our childhood. After 25 years at Disney, he has learned not only how to escape our routinized rivers of thinking but also how to move into a more creative and intuitive place. Discover your
Does your strategy reflect the new normal? We live in unpredictable times where the rules are changing and the formulas for success are disintegrating. The only constant is change and it requires a new level of leadership that is able to anticipate these changes and mobilize teams to capture new opportunity. In this talk, bestselling author and thought leader Frans Johansson shows organizations how to innovate, grow, and create a self-sustaining culture that can
The current tides of the world have asked for more innovation among businesses to adapt to the fast-changing times. Nancy Quan, Global Chief Technical Officer for the Coca-Cola Company, talks about the many faces of innovation, leadership, and personal risks. Nancy talks about that willingness to step through every open door and see the difference it can make in your career. She gives us her own personal journey as she develops into a position
Technology has definitely changed the game for marketers to reach and connect people. It is not enough anymore to wait for them to come to you. Now, you have to put in the effort to actually get to them and have them respond. One of the great things that technology has helped businesses overcome that is using AI, which holds the power to create dynamic user experiences. Dameon Pope, partner at IBM iX, finds