Blog

CMO 21 | User Experience
  Technology has definitely changed the game for marketers to reach and connect people. It is not enough anymore to wait for them to come to you. Now, you have to put in the effort to actually get to them and have them respond. One of the great things that technology has helped businesses overcome that is using AI, which holds the power to create dynamic user experiences. Dameon Pope, partner at IBM iX, finds
CMO 20 | Light Meets Magic
  Stories are beautiful in the way it allows a person to dive deep into another world that tends to bring out certain pieces in us that we don’t know about. Yet the process of telling and writing stories is not often as easy as it is to see its beauty. Two great writers speak about their writing process, taking in the struggles they meet and finding creativity in them along the way: Anthony Doerr
CMO 19 | Beauty From The Ashes
  Life has its own way of showing us the brighter side of darkness. When we are in despair, what comes after is this sudden glimmer of hope that seems to contrast and show us how immense the grace from the other side. Bringing us deeper into that connection is singer-songwriter, Alex Woodard. Alex shares how she found beauty from the ashes through her For The Sender project. With her passion for singing and songwriting,
18CMOsquare
  We have heard numerous times the importance of innovation to businesses from a philosophical point of view. Taking it back down to a business perspective and putting it to application is Chris Hellmann, Global VP and GM at the Coca-Cola Freestyle Division. Chris shares the innovation dilemma that businesses have to contend with nowadays, and tackles whether it is practical evolution or true disruption. He uncovers the truth about the shelf life of innovation
CMO 17 | Innovation Ecosystem
  VP of Business Development from Mayfield Venture Capital, Gamiel Gran, talks to the chair of the Berkeley Haas Professional Faculty, Gregory LaBlanc about exploring the innovation ecosystem in the corporate world. With the fast-changing times, it is a must for businesses to learn how to cope with it; otherwise, they may find themselves stricken out from the game. Corporate innovation must sit at the center of it; and Gamiel and Gregory show some of