Blog

18CMOsquare
  We have heard numerous times the importance of innovation to businesses from a philosophical point of view. Taking it back down to a business perspective and putting it to application is Chris Hellmann, Global VP and GM at the Coca-Cola Freestyle Division. Chris shares the innovation dilemma that businesses have to contend with nowadays, and tackles whether it is practical evolution or true disruption. He uncovers the truth about the shelf life of innovation
CMO 17 | Innovation Ecosystem
  VP of Business Development from Mayfield Venture Capital, Gamiel Gran, talks to the chair of the Berkeley Haas Professional Faculty, Gregory LaBlanc about exploring the innovation ecosystem in the corporate world. With the fast-changing times, it is a must for businesses to learn how to cope with it; otherwise, they may find themselves stricken out from the game. Corporate innovation must sit at the center of it; and Gamiel and Gregory show some of
CMO 16 | Consumer Needs
  The face of consumption has greatly changed for the past couple of years. Now, with the help of rapid technological advancements, people have flocked to the conveniences offered by the digital world. For businesses, this translates to being able to adapt to the changing needs of the people. Focusing on the huge shift happening in restaurant retail is Marty Hahnfeld from Olo. He provides front-row information about how consumer needs have changed in an
CMO 15 | Creative Living
  At certain points in our life, we may find ourselves feeling stuck. Thinking we could not afford any more time than what we currently have to tackle what is in front, we have come to a resolution to just settle and go on with it, convincing ourselves that it is what we want. But what are you willing to give up to have the life you keep pretending you want? This thought-provoking question is
CMO 14 | Brand Belonging
  Moving from Apple to IBM, Nancy Kramer shares about brand belonging and her journey towards becoming a Chief Evangelist at IBM iX. Starting from her origin story, she lays down her upbringing and history that led her to where she is now. She speaks about the individual’s grit and having that ability to take over, learning from one’s mistakes as well as others. She also shares about her days with Apple under Steve Jobs,